He works behind the counter at a deli in Brooklyn, a small shop that does a brisk business in snacks, coffee, and cigarettes. I started to act like people were there watching, and that’s when they showed up.” Abuhamdeh’s routine was subtle.In June of last year, on a whim and mostly out of boredom, Abuhamdeh mounted his phone next to the register and began to broadcast his day on You Now, a live streaming service. People would walk up and pay, he would ring them up, and then as they left, nail them with a zinger spoken to the camera.The company won’t share what the revenue split is between streamers and You Now, saying only that broadcasters in the partner program get "the lion’s share" of their tips.Of course, anyone getting premium goods outside the partner program gets no cut. He tunes in to the channel of a user named Flippin Ginja, a red-headed teen and amateur gymnast who is lounging on his porch swing.Often you see streamers squinting to make out a username, trying to reply in real time to the flood of compliments and questions."It’s all about the addiction to real time feedback and the nodes in the brain that it triggers," Sideman tells me.
These cost coins, which you earn from spending time interacting on You Now.We’ve finally hit a tipping point where live streaming makes sense, both as a killer feature on a platform like Twitter, but also as a standalone business like You Now. "The reason is the rise of i OS and Android," says Emmett Shear, the CEO of Twitch.He tried and failed to launch a general purpose live streaming service with Justin. Eventually he pivoted into gaming, a niche where being tied to a desktop computer made sense."It is a holy grail." In the 1990s Sideman studied art and technology in New York.He was part of a group that believed everyone would soon be the star of their own reality television series, all broadcast on the web.So he sent a letter to You Now, which put him on its partner program, allowing him to earn money when his fans left digital tips and gifts. Cashier broadcast has several hundred people following live at any time.“At first, it got to be enough so I could cover my phone bill.Meerkat emerged as a media and tech darling, easily winning the war for attention at this year’s SXSW.It initially piggybacked off of Twitter, but was quickly cut off, likely because Twitter has its own plans for a live streaming service built around a company it just acquired, Periscope.More than 35,000 hours of live video are now streamed on the service each day, and more than a million dollars in tips flow through its platform each month.This growth is part of a broader boom in live streaming services.