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Markus Frind, the founder of the site Plenty of Fish, said he had taken radical action after complaints of harassment by women, and the discovery that many of its female profiles were bogus.
"The majority of messages sent outside those age ranges are all about hook-ups."Founded in 2003, Plenty of Fish is now one of Britain's biggest dating sites, with 24 million messages sent each day, and a turnover of £6.6 million.
Frind said: "When I created POF, I wanted it to be all about finding relationships with the right person.
But the increasing use of smartphone apps had enabled a small core of men to use the site exclusively for casual "hook-ups", leading many women to complain of harassment.
An estimated 2% of the site's male users "started to use POF as more of a hook-up site, mostly due to the casual nature of mobile phone use", Frind acknowledged.